3 Ways SSO Can Benefit Private Exchanges
How many online accounts do you have? If you’re like most people, you probably have multiple accounts for social media, entertainment, banking, healthcare, and your job. Remembering all the usernames
Why Wait for Direct Enrollment Improvements: The “Double-Redirect” is Getting Easier
It’s hard to believe, but open enrollment for the individual health plan market is right around the corner again. November will arrive quickly, but insurers still have time to make
Should Shopping for Health Insurance Be Like Shopping for Travel?
To answer the question posed in the title: Yes. U.S. consumers have become accustomed to purchasing almost anything online. And when they shop, they expect choice and convenience. Now that
Where Others Fear to Tread – Insights for Success with Individual Plans Using Private Exchanges
While recent financial news among insurers, such as UnitedHealth Group’s announcements gives some insurers good reason to view the individual health plan market warily, others are finding success and profitability
4 Ways to Attract and Retain Millennials with a Private Exchange
Millennials share distinct characteristics that make them a particularly difficult group for health insurers. They tend to be digital natives who are unfamiliar with health insurance terminology and who like
Engaging Members for Life – Embracing Ecommerce is Key for Independence Blue Cross
Comparison between the audiences at the unveiling of a new pope 2005 and 2013 in St. Peter's Square. In just eight years, mobile technology became ubiquitous. In our
Is Your Product Shelf Bare? Consumers Want More than Just Health Insurance
As health insurers begin to leverage e-commerce principles, tremendous opportunities exist to build out attractive and varied product shelfs. One of the greatest advantages of an e-commerce business model is
Why a Private Exchange will Attract and Retain Millennials
Research shows that millennials share certain characteristics that make them less likely to buy health insurance. For insurers and employers alike, understanding these preferences and tailoring their offerings are imperative
Keeping Up with Consumers Who Are on the Go
Americans are on the go and they expect that they can conduct whatever business they need to from wherever they happen to be. According to Pew Research, “Today nearly two-thirds
Today’s Shoppers Expect More than Just Products
As the health insurance industry continues to change and insurers catch up with other industries in the application of e-commerce approaches, they can learn a lot from others. Right now,