Engaging Members for Life – Embracing Ecommerce is Key for Independence Blue Cross
Comparison between the audiences at the unveiling of a new pope 2005 and 2013 in St. Peter's Square. In just eight years, mobile technology became ubiquitous. In our
Is Your Product Shelf Bare? Consumers Want More than Just Health Insurance
As health insurers begin to leverage e-commerce principles, tremendous opportunities exist to build out attractive and varied product shelfs. One of the greatest advantages of an e-commerce business model is
Why a Private Exchange will Attract and Retain Millennials
Research shows that millennials share certain characteristics that make them less likely to buy health insurance. For insurers and employers alike, understanding these preferences and tailoring their offerings are imperative
Keeping Up with Consumers Who Are on the Go
Americans are on the go and they expect that they can conduct whatever business they need to from wherever they happen to be. According to Pew Research, “Today nearly two-thirds
Today’s Shoppers Expect More than Just Products
As the health insurance industry continues to change and insurers catch up with other industries in the application of e-commerce approaches, they can learn a lot from others. Right now,
7 Things to Know About COBRA: Employer Edition
Those who are willing to pay the high cost of COBRA often do so because they’re sick and need the coverage. On one hand, that’s why it’s great that COBRA
Part-time Workforce Holds Steady, Group-to-Individual Migration Still Underway
For several years there has been speculation that the employer mandate and other provisions of the Affordable Care Act (ACA) would lead to an increase in part-time employment. New research in
When it Comes to our Health Insurance, Old Habits Die Hard
Retailers have been doing it well for years. When you watch and rate movies and TV shows on Netflix, you are presented with a list of other things you’ll probably
Brokers Continue to be Key Sales Channel for Insurers
While many have predicted a diminishing role for brokers, in reality, the opposite appears to be coming true. The Healthcare Trends Institute reports that Aflac’s recent survey indicates broker confidence
McKinsey Data Debunks Common Myths about Healthcare Consumers and Private Exchanges
At GetInsured we always talk about the healthcare consumer. We channel this consumer when we build and test our products. We listen to this consumer when they have used our