Clear and timely notices and communications from health insurance exchanges play a crucial role in helping consumers maintain their health coverage and stay informed about critical updates. For many individuals and families, navigating health insurance can be complex, and missing important deadlines or updates – like open enrollment dates, premium payment reminders, or eligibility changes – can lead to gaps in coverage or unexpected costs. Thoughtfully designed communications ensure that consumers are not only aware of their responsibilities but are also empowered to make informed decisions about their health care. By keeping individuals up to date, these notices act as a vital bridge between the exchange and its users, fostering trust and providing uninterrupted access to affordable health care.
To support this critical need, the GetInsured Solution offers a robust and thoughtfully designed noticing tool that prioritizes ease of use, customization, and consumer-friendly features. Recognizing that each State Based Exchange (SBE) has its own unique requirements and every consumer deserves clarity and accessibility, our Solution enables exchanges to deliver timely, personalized communications that effectively bridge the gap between technical complexity and user understanding. Here’s how the GetInsured Solution ensures seamless and impactful communication at every step.
Empowering Users with Self-Service Options
The GetInsured Solution is easy and accessible so that consumers can stay on track with their health insurance. When they sign into the Solution for the first time, each consumer gets their own personalized portal. With just a few simple steps – entering some basic information, creating a secure login password, and setting home and mailing addresses – consumers can complete their application and enroll in a plan. From there, they can decide if they’d like to receive notices and alerts through email, SMS/text, or through the mail. By setting up their own preferences, consumers never miss essential tasks like enrolling in a plan or reporting changes, and all their notices can quickly be found in their dedicated inbox.
Accessible Communications
Approximately 61 million adults in the United States live with a disability, according to the Centers for Disease Control and Prevention (CDC). This number includes individuals with visual, hearing, cognitive, and motor impairments who benefit greatly from websites that comply with the Americans with Disabilities Act (ADA) and follow Web Content Accessibility Guidelines (WCAG).
Ensuring accessibility and inclusivity is at the heart of GetInsured’s mission. Our clear communication and full compliance with federal and state regulations, as well as WCAG 2.2 and ADA standards, help each consumer stay informed about their health care.
Configurable Notices and Scheduling
The GetInsured Notice Solution generates all notices required by federal and state rules and regulations. These are sent as prescribed by state and federally required timelines and are available in Spanish or English, depending on the consumer’s preference. But that doesn’t mean exchanges are without options.
The Solution allows each SBE to keep its unique voice and identity, all while using a shared and efficient technology base. Our design system includes a wide range of pre-defined and pre-written notices, making it easy for each exchange to create, customize, and configure messages that fit their brand. This way, all communications reflect each exchange’s unique style and tone while delivering important information. Exchanges also have the ability to control and set up their own notification schedule, ensuring important updates reach consumers quickly and accurately.
Ad Hoc Campaigns
Health policies and regulations at both the state and federal levels can change multiple times throughout the year, often prompting ad hoc communications from the exchange to ensure consumers are informed and compliant with the latest updates. This is especially important when there’s sudden changes like the Covid-19 pandemic or the end of PHE continuous coverage enhancements. With ad hoc notices, our clients were able to let their consumers quickly know about their options and flexible shopping dates, helping them continue with their health care.
With our user-friendly notice templates, creating a campaign is straightforward and includes a variety of delivery options. This flexibility ensures that important messages reach consumers through their preferred communication channels. In addition, our comprehensive reports and analysis tools help exchanges understand consumer engagement by tracking who has viewed and responded to notices. This valuable data allows exchanges to refine and optimize future communications, making them more effective and responsive to consumer needs.
Enhancing Engagement
To date, GetInsured’s Solution has enabled just under 10 million notifications.
In an increasingly complex health care landscape, effective communication is not just a necessity – it’s a cornerstone of ensuring consumers stay informed, empowered, and engaged in their health coverage journey. The GetInsured Solution stands at the forefront of this effort, providing SBEs with the tools and flexibility to deliver timely, accessible, and impactful notices that reflect their unique voice while meeting the needs of their diverse audiences. From empowering consumers with personalized portals to supporting exchanges with customizable and compliant communication capabilities, we are redefining how exchanges connect with their communities. Together, we’re not just improving how consumers receive information – we’re building trust, fostering engagement, and providing seamless access to affordable health care for all.
