The choice of which technology platform to use for the state-based marketplace (SBM), also known as Affordable Care Act exchanges or simply “exchanges,” can greatly impact a state’s success when it comes to health insurance enrollment and is one of the most consequential decisions a state government will make. While there are several options available today, as states make moves to lower operating costs, increase policy flexibility and autonomy and leverage product innovation to drive enrollment, software-as-a-service (SaaS) state-based marketplace solutions have emerged as the platforms of the future. Let me explain why this is the case by reviewing the differences between the technology options available to state and local governments today.

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Read what our GM, Shankar Srinivasan, had to say about the future of SaaS and state-based marketplaces at GCN.com.