Seattle, WA, January 19 2013 – Array Health happily announces the addition of Roberta Braum as Senior Product Manager of the company’s Private Insurance Exchange Platform. Roberta’s background and extensive e-commerce experience with Amazon, a global leader in the industry, will have an immediate impact as Array continues building and refining its products. Roberta will lead Array Health’s product design initiatives and work closely with development as the company focuses on optimizing usability and creating an ideal consumer experience.

“This is an interesting challenge, because healthcare is so complex and many consumers have very little knowledge about health insurance as a product,” said Roberta. “Ultimately, it’s about how to help individuals understand that product and see its value. We need to provide the information necessary for informed decision-making while unraveling a complicated, personal choice that involves many factors. I’m excited to join a focused, smiling team who are all enthusiastic about this platform and the impact it can have on individual lives.”

“Roberta joining our team will have an immediate impact as we further develop our platform,” said Daniel Wolf, Chief Technology Officer and Co-Founder of Array Health. “Her deep understanding of the consumer and experience in developing personalized marketplaces provide exactly the background we were seeking for this role. As individual ownership of health care and coverage decisions grows, her leadership will play a key role in evolving our products.”

Roberta has more than 13 years of experience in developing and managing software products, including extensive experience in designing and creating consumer-facing web and mobile applications. Before joining Array Health, Roberta managed mobile payments for OpenMarket, professional service products at IMDb, and ordering and fulfillment systems for Amazon. She holds an MS in Electrical Engineering and Computer Science from MIT and an MBA from the MIT Sloan School of Management.

About Array Health
Array Health is a leading provider of private insurance exchange technology. Its cloud-based software platform enables health plans of any size to power their own branded online exchanges – a strategic channel that helps them compete and thrive in the post health-reform world. With Array Health’s state-of-the-art member marketplace and support for defined contributions, insurers win and retain business by giving employers a way to control costs and members a better way to buy benefits. Array Health is a privately held company based in Seattle. To learn more, visit

For Array Health