While some insurers may see exiting the public exchanges altogether as the best way to preserve profits, our VP of Marketing, Lance Hood, argues that isn’t the only option. In this piece for the Institute for Healthcare Consumerism, he says a direct sales and marketing approach using insurer-led private exchanges allows insurers take control of the consumer journey for QHP shoppers. The results are better target marketing, increased sales and higher member-for-life engagement and retention. As the 2017 open enrollment period approaches, insurers have a tremendous opportunity to build market share in the individual health plan market. Learn more.
