At GetInsured, we partner with SBM leaders to deliver tailored solutions that support growth, expand access, and elevate marketplace performance. Enhanced Direct Enrollment (EDE) is built to offer consumers additional ways to apply for coverage, verify eligibility, and enroll directly on partner websites, all while being fully compliant and providing every stakeholder – consumers, SBMs, and carriers, brokers, and agents – with a seamless, secure experience.
Built on Compliance and Collaboration
As a recognized leader in EDE, GetInsured has played an instrumental role in shaping the model alongside CMS from the start. Our EDE solutions are fully aligned with CMS regulations and industry best practices, and our ongoing collaboration with federal and state agencies keeps our clients ahead in compliance, security, and consumer protection. With GetInsured, SBMs gain a partner dedicated to excellence, transparency, and true partnership at every stage of implementation – no matter which enrollment model you choose.
Benefits of EDE
EDE for Consumers
Consumers enjoy access to the trusted information and expert support they rely on from their SBM – with the added flexibility of enrolling directly through certified carriers, brokers, or approved partners. This empowers consumers to easily compare options and choose coverage through their SBM portal or a partner’s site. Throughout the process, consumers remain fully eligible for federal subsidies and protected by our secure, consistent, and compliant experience, backed by our industry-leading technology and expertise.
EDE for SBMs
SBMs can expand without the need for major new infrastructure investments. By working with GetInsured, SBMs partner with trusted private-sector entities and offer residents additional access points for coverage while maintaining complete regulatory oversight and control over plan management. Flexible by design, our EDE solution empowers SBMs to advance their mission with confidence.
EDE for Carriers, Brokers, and Agents
With intuitive dashboards and timely access to enrollment data, these professionals are equipped to provide personalized assistance – helping consumers navigate eligibility and enrollment questions, all within a fully compliant environment. EDE not only enhances collaboration with the SBM but also empowers partners to deliver attentive, coordinated service that aligns with state standards and consumer expectations.
Partnership in Action
Our recent collaboration with Georgia Access demonstrates what’s possible when public and private sectors unite to implement EDE. By working closely with state leaders, carriers, brokers, and technology partners, we helped launch an EDE pathway that reflects Georgia’s vision and delivers tangible benefits for all stakeholders. Read more about Georgia’s EDE implementation and the power of partnership.
Discover how Enhanced Direct Enrollment can support your marketplace’s goals. Contact us to start the conversation or learn more about successful EDE partnerships.