GetInsured was founded in 2005 with a simple belief: technology can make health care more accessible for everyone. Since then, our team has been dedicated to building health insurance shopping and enrollment systems that put people first – offering clear, easy-to-use platforms that help individuals and families find coverage that truly fits their needs. 

Since 2010, our primary focus has been on delivering ACA solutions that empower states, agencies, and the people they serve. Today, we are the leading provider of state-based marketplace technology and customer service solutions, and we’re proud to play a vital role in supporting the full marketplace ecosystem, including state governments, employers, consumers, carriers, agents and brokers, and assisters and navigators. During the 2025 Open Enrollment Period, over half of all state-based exchange enrollments were powered by GetInsured. 

Along with our parent company, Vimo®, we offer transformational and technological solutions across public health and human services programs, including not only state-based marketplace solutions but also solutions for Medicaid, the Supplemental Nutrition Assistance Program (SNAP), child care, and more. Learn more about Vimo. 

Partnering with States for Success  

We currently provide state-based marketplace (SBM) services for 10 states – Idaho, Minnesota, Nevada, New Jersey, Pennsylvania, Georgia, Virginia, Illinois, New Mexico, and soon, Oregon. We serve millions of consumers while working closely with insurance carriers and state and federal regulators. With our partnership, our state clients regularly experience enrollment growth outpacing the Federally Facilitated Marketplace, often in record-setting amounts.  

Every day, we strive to exceed expectations – constantly innovating, listening, and improving, so that we can deliver outstanding solutions, reliable results, and exceptional service. Our mission is to transform how people experience health care, making it simpler, friendlier, and more accessible for all.  

To read more about our impact and how we’re building on our legacy and preparing for what’s next, explore these recent stories from and about Vimo and GetInsured: 

Awards and Recognition

We’ve set the industry bar with site designs and tools that make it easy for consumers to shop, compare and enroll in plans online.

Recently, our work on our Interactive Virtual Agent with Nevada Health Link was recognized as a 2024 Silver Stevie® Awards winner in the 22nd Annual American Business Awards®. This AI-driven innovation offers natural language interactions that provide instant responses to common consumer questions and requests. This augments Nevada Health Link’s call center by providing round-the-clock support to individuals seeking help with basic tasks, such as resetting passwords and finding enrollment assistance.

GetInsured has also been recognized by the Webby Awards and the Web Marketing Association for our streamlined user interfaces and innovative tools that make health insurance shopping and enrollment easy and intuitive. We list these and our leadership awards below. 

Leadership Awards:

    • 2024 Employ Humanity Leadership Award (Heather Korbulic) 

Web Awards:

    • 2020 Outstanding Website
    • 2019 Health Care Standard of Excellence
    • 2019 Insurance Standard of Excellence
    • 2018 Outstanding Website
    • 2017 Health Care Standard of Excellence
    • 2016 Outstanding Website
    • 2015 Health Care Standard of Excellence
    • 2014 Health Care Standard of Excellence

Webby Awards:

    • 2016, 2015, and 2014 Honoree
      Best Way to Purchase Health Insurance