What industry today has more complexity to deal with than health insurance? Succeeding in 2016 despite the obstacles depends upon successfully leveraging ecommerce for your commercial group and individual business.

This ebook explores how an insurer-led private exchange powers your direct e-commerce experience by helping you build new digital channels and augment the effectiveness of your traditional channels. By implementing the six critical requirements of an e-commerce solution, insurers can succeed in a constantly evolving market.

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