Learn more about what we’re working on.

WHITE PAPER: Easy Enrollment – A Facilitated Enrollment Strategy for the Uninsured

Since 2017, the non-elderly uninsured population rate has steadily risen, and this population faces tremendous financial and health risks. States, starting with Maryland, have adopted initiatives to reduce the number of uninsured. Maryland’s Easy Enrollment Health Insurance Program leverages the relationship between tax filing and eligibility for insurance and is the country’s first attempt to use income-tax filing as an on-ramp to health coverage for the uninsured. We describe best practices that states can adopt to implement a similar program to encourage eligible uninsured people to get health insurance coverage.


Enhanced Direct Enrollment (EDE) is a new standard created by the Centers for Medicare and Medicaid Services (CMS) that will simplify enrollment in health plans sold through the Federally Facilitated Marketplace (FFM) for the 2019 Open Enrollment Period, allowing brokers and consumers to start and finish their health insurance enrollments on a single website. GetInsured was a pioneering participant in the early CMS discussions on how to best build an EDE pathway and is one of the only companies to complete all three phases.